Elegance Creative Shop


The Museum of Oil and the Olive Tree in the heart of San Secondo Parmense, a few kilometres from Parma. “Learn in order to love”: this is how the idea originated for the Coppini family, who has deep roots in the clay soil of the Food Valley. This is the reason why the cultural centre of olive oil and the olive tree is located here, and its purpose is to increase awareness about a product and a world which is art, the Art of Olive Oil Making, whose aura illuminates history, from ancient mythology to our days. Olive oil played an important part in the civilization that the ancient people of the Mediterranean built. Our task is to convey this culture. Italy is a country founded on olive oil: indeed, the symbol of the Italian Republic is an olive branch. And different religions based their expressive power on olive oil and the olive tree.